Wingstop Philippines Brand Launch

THE PROJECT BRIEF

Wingstop is a Texas-born fast-casual restaurant offering unique flavors for its wings, sides, and other dishes. As a brand, it recently opened its doors internationally, and with Wingstop Philippines’ goal of launching the brand to the market, it was introduced to influencers, press, bloggers, and food enthusiasts. The said event coincided with the opening of its flagship store in Glorietta 2, which was the perfect setting to showcase its culture and branding for a night of flare and flavor through art, music, and action.

OUR DISCOVERY

Communicating Wingstop’s culture became the top priority. More than setting up the environment for a memorable event was the objective of providing a crave-worthy experience for all guests. Wingstop now becomes more than just a wing company, but a flavor company.

STRATEGY AND SOLUTION

The one-day event

RELEASE DATE:

APRIL 2015

WHAT WE PRODUCED:

  • One Day Grand Launch Event
  • Email Invites
  • Media Round Table Presentation
  • Wingstop Grand Launch Video