Wingstop Flavor Invasion

THE PROJECT BRIEF

Wingstop first came into the country with the 9 original flavors from the U.S. and was soon followed by the addition of
4 Asian Flavors (Korean Soy, Spicy Soy, Honey BBQ, and Honey Garlic) and Mango Habanero.

Coming into their 3rd year of operations, Wingstop saw this as an opportunity to communicate all 14 flavors by giving each one of them
a personality that would highlight their tastes and textures.

THE PROJECT BRIEF

Wingstop first came into the country with the 9 original flavors from the U.S. and was soon followed by the addition of 4 Asian Flavors (Korean Soy, Spicy Soy, Honey BBQ, and Honey Garlic) and Mango Habanero.

Coming into their 3rd year of operations, Wingstop saw this as an opportunity to communicate all 14 flavors by giving each one of them a personality that would highlight their tastes and textures.

OUR DISCOVERY

Our plan of action was to create the Flavor Invasion. A full, integrated campaign that would hit the objectives
of the client but also deliver an exciting dynamic that the customers could enjoy.

OUR DISCOVERY

Our plan of action was to create the Flavor Invasion. A full, integrated campaign that would hit the objectives of the client but also deliver an exciting dynamic that the customers could enjoy.

Our strategy then was to create a cohesive digital campaign tied to activation efforts that would market the brand’s flavors out to its guests
and encourage them to try each one of Wingstop’s flavors, creating a lasting experience.

Our strategy then was to create a cohesive digital campaign tied to activation efforts that would market the brand’s flavors out to its guests and encourage them to try each one of Wingstop’s flavors, creating a lasting experience.

A total of 14 influencers were contracted to represent Wingstop’s Flavors. Each of them assigned a flavor that they would all embody for the coming campaign.

STRATEGY AND SOLUTION

What we produced was a 3-month long Social Media Campaign that had the aim of pushing out the personality of the flavors along with their chosen influencers every week. This came with a combination of flavor-specific collaterals, in-store promos, and an exciting reward mechanic in the form of the Flavor Pass. This gave customers that opportunity to claim rewards for stamping out all of the flavors on their flavor pass.

Wingstop Flavor Invasion

Get Craving. Get Hustling. It’s Wingstop’s Flavor Invasion. 😎 🔥 🍗

The Latest

#FlavorInvasion #WingstopPH

Posted by Wingstop Philippines on Saturday, July 16, 2016

The campaign reached its culmination at an event at Wingstop’s flagship store in Glorietta. As the flavors and their influencer representatives were presented to the guests, free flowing wings and sides–in all flavors–were served to everyone in the packed venue. Guests got a taste of the full range of flavors, as well as take-home goodies to enjoy. Three (3) videos were shown during the event– one animated video that featured all 14 flavors plus two more dedicated to highlighting the influencers representing each flavor. It was a successful event that had everyone talking about the Flavor Invasion.

RELEASE DATE:

May – August 2016

WHAT WE PRODUCED:

  • Content
  • Creative Direction
  • Graphic Design
  • Photography
  • Video