The Coffee Bean & Tea Leaf® Philippines:
Sweet Teas Campaign

THE PROJECT BRIEF

As Iced Teas continue to grow in popularity, The Coffee Bean & Tea Leaf® wanted to expand its current menu with a new line of sweet, refreshing beverages. Inspired by classic U.S. Southern style sweet teas, the brand created three new flavors for the Philippine market, with a twist. Instead of sweetening their Sweet Teas the traditional way, they created four new flavors: Swedish Berries, Red Orange, Passion Fruit, and Pear Berry. Now, our challenge was to market the brand’s Sweet Teas as the perfect, refreshing summer beverage.

OUR DISCOVERY

But more than just a delicious heat-quencher, our Sweet Teas became the embodiment of summer. We wanted to situate The Coffee Bean & Tea Leaf®’s Sweet Teas as the summer drink, tasting just like summer, and reminding you of its lighthearted, sunny mood all throughout our campaign. In short, we put Sunshine in a Glass.

STRATEGY AND SOLUTION

We created an integrated digital marketing campaign across all of The Coffee Bean & Tea Leaf®’s social media channels, as well as in-store marketing, with the goal of engaging with the audience and communicating the Sweet Teas as the perfect drink for summer.

RELEASE DATE:

April  2016

WHAT WE PRODUCED:

  • Content
  • Creative Direction
  • Graphic Design
  • Photography