The Coffee Bean & Tea Leaf® Philippines
2016 Giving Journal Launch

THE PROJECT BRIEF

In line with the launch of the 2016 edition of the Giving Journal, we were tasked with producing supporting materials that carried with them a clear and consistent message that resonated with the theme for the year. Acting as an extension for Brew Your Best Year, we came up with a strategy that amplifies and visually captures the essence of the theme.

OUR DISCOVERY

Stemming from the heart of the Brew Your Best Year Campaign and following the message of “Live Your Flavor”, the team collaborated to come up with “Give Flavorfully” as the flagship theme for the journal.

STRATEGY AND SOLUTION

A carefully crafted campaign was put into place in various executions. Giving flavorfully became more than just a theme, but a mantra to accomplish seven videos that gave life to the journal’s monthly concepts. Coupled with the right messaging, fitting graphics, and visual representation, the Giving Journal 2016 launch reached its goal of influencing its market for the better.

RELEASE DATE:

OCTOBER 2015

WHAT WE PRODUCED:

Print
  • Posters
  • Banners
  • Invites
  • Stamp Card
Digital
  • Social Media Content
  • Mailers
  • Videos
  • Stamp Card