SM Woman 2015 Holiday Lookbook

THE PROJECT BRIEF

Dealing with one of the biggest, most well-established brand in the country, SM Woman entrusted us to craft a lookbook for their 2015 holiday collection. The goal was to produce not only a print catalogue for their holiday collection but also to come up with a video output for digital and in-store use.

OUR DISCOVERY

In collaboration with the client, the team was able to produce all of the deliverables in both photo and video formats in time for the digital launch of the campaign.

STRATEGY AND SOLUTION

Working closely with the client under strict time constraints, the team was able to carefully curate the contents of the lookbook and clean up all of the photos to fit the brand’s vision of promoting the beauty of every woman.

Video garnered almost 70.k views and showcased the line perfectly

RELEASE DATE:

DECEMBER 2015

WHAT WE PRODUCED:

  • SM Woman Lookbook
  • GTW Lookbook
  • TV Display Videos
  • Online Videos

IN COLLABORATION WITH:

Video Production
  • Kit de Silva
Photography
  • Kenji Onglao
  • MJ Suayan
Stylist
  • Loris Peña
Hair Stylist
  • Borge Aloba
  • Cats del Rosario
Make Up Artist
  • Amanda Padilla