PHINMA Properties Corporate Video

THE PROJECT BRIEF

PHINMA Property Holdings Corporation (PHINMA Properties) is triple-ISO certified developer of affordable medium
and high-rise housing that has been a key industry player for many decades.

As part of PHINMA Properties’ rebranding efforts, we were tasked to produce an updated corporate audio-visual presentation that resonates with their
target market and communicates the company’s commitment to “Making Room to Build Your Future.”

THE PROJECT BRIEF

PHINMA Property Holdings Corporation (PHINMA Properties) is triple-ISO certified developer of affordable medium and high-rise housing that has been a key industry player for many decades.

As part of PHINMA Properties’ rebranding efforts, we were tasked to produce an updated corporate audio-visual presentation that resonates with their target market and communicates the company’s commitment to “Making Room to Build Your Future.”

OUR DISCOVERY

With PHINMA Properties’ rebranding efforts, as well as their new tagline of Making Room to Build Your Future, we want to focus on the properties’ quality, innovation, convenient and strategically placed locations, and easier financing options all geared to entice the urban millenials and starting families. We also wanted to showcase PHINMA Properties’ ability to provide customers with the most cost-effective homes for themselves and their families. Being the only Triple ISO Certified Developer, PHINMA Properties is unmatched when it comes to delivering excellence.

STRATEGY AND SOLUTION

Your Future at PHINMAAfter 30 years of creating communities and making lives better, we know what it takes to make a good home. Tonight, we’re proud to show you how we’re making room to build your future.

Posted by Phinma Properties Official on Wednesday, August 3, 2016

As a developer that “makes room to build your future“, we want to showcase the experience of living in a PHINMA development.
As such, the treatment of the corporate audio-visual presentation utilized a testimonial format with relatable talents in order to give the audience a peek into what they can look forward to when they invest in their future.

As a developer that “makes room to build your future“, we want to showcase the experience of living in a PHINMA development. As such, the treatment of the corporate audio-visual presentation utilized a testimonial format with relatable talents in order to give the audience a peek into what they can look forward to when they invest in their future.

The video was a success, receiving over 100,000 views, almost 600 likes and 300 shares on Facebook alone in its first two weeks.

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RELEASE DATE:

July 2016

WHAT WE PRODUCED:

  • Content
  • Creative Direction
  • Video