Natural Health Website

THE PROJECT BRIEF

Natural Health is a lifestyle brand that offers all-natural food and personal care products, sourced, harvested, and developed in the cleanest way possible. What was first a business to business enterprise soon turned business to consumer. The brand now seeks to bring nature to its audience right to their doorsteps and inside their kitchens, in the hopes of promoting a healthier and better lifestyle.
Natural Health needed an entirely fresh approach if it wanted to speak to today’s health-savvy market.

OUR DISCOVERY

Natural Health’s goal was to become the go-to authority for all things natural and healthy, and part of their transition was finding the right way to communicate just that. Part of Natural Health’s rebranding efforts was to revamp their website completely, from its design, to its messaging, and even to its logo. We needed to give an entirely new face to the brand.

STRATEGY AND SOLUTION

Originally, Natural Health’s image was earthy and organic, with a distinct focus on nature. However, they needed a more relatable approach if they wanted to speak to a wider audience, rather than solely other businesses. So, we gave the brand a whole new look. From its plucked-right-off-the-tree roots, Natural Health turned to lighter colors and a cleaner look in order to appeal to a modern, health-conscious audience. From photos of farms and palm trees, Natural Health now shows people in their homes and kitchens, living in the healthiest way they can.

RELEASE DATE:

March  2016

WHAT WE PRODUCED:

  • Content
  • Creative Direction
  • Photography
  • Website Development