L’Officiel Manila Liza Soberano

THE PROJECT BRIEF

We went behind the scenes of International fashion magazine L’Officiel Manila’s October 2016 cover shoot, starring actress Liza Soberano.

THE PROJECT BRIEF

PHINMA Property Holdings Corporation (PHINMA Properties) is triple-ISO certified developer of affordable medium and high-rise housing that has been a key industry player for many decades.

As part of PHINMA Properties’ rebranding efforts, we were tasked to produce an updated corporate audio-visual presentation that resonates with their target market and communicates the company’s commitment to “Making Room to Build Your Future.”

OUR DISCOVERY

We went for a contrast of stylized high fashion, and the relaxed, candid moments following the shoot, giving us a glimpse into Liza’s fun and laid-back personality once all the cameras have stopped flashing.

STRATEGY AND SOLUTION

We captured Liza in her element and in a more casual setting. The result was a surprisingly captivating performance, inspired by Liza’s natural charm, which kept us on the edge of our seats.

 

Behind the scenes of our October cover shoot with Liza Soberano and Cherie Gil #LizaXLOfficielManila. See more on LOFFICIELMANILA.COM.

Video by Elevation Partners

Posted by L’Officiel Manila on Wednesday, October 5, 2016

As a developer that “makes room to build your future“, we want to showcase the experience of living in a PHINMA development. As such, the treatment of the corporate audio-visual presentation utilized a testimonial format with relatable talents in order to give the audience a peek into what they can look forward to when they invest in their future.

The video was a success, receiving over 100,000 views, almost 600 likes and 300 shares on Facebook alone in its first two weeks.

RELEASE DATE:

October 2016

WHAT WE PRODUCED:

  • Video