Beyond The Box Comic Campaign

THE PROJECT BRIEF

Beyond the Box introduced Apple’s new iPad Pro as the ideal creative partner with features that cater to artists, illustrators, and graphic designers.

With this, Beyond The Box sought to promote its latest product through a set of videos that will be shown during their participation at the AsiaPop Comicon, an international comic and pop-culture event.

THE PROJECT BRIEF

Beyond the Box introduced Apple’s new iPad Pro as the ideal creative partner with features that cater to artists, illustrators, and graphic designers.

With this, Beyond The Box sought to promote its latest product through a set of videos that will be shown during their participation at the AsiaPop Comicon, an international comic and pop-culture event.

OUR DISCOVERY

Featuring three amazingly talented comic book artists, the videos show their personalities and processes for their works.
It also highlights just how the iPad Pro helps them realize their visions into the digital realm– especially in terms of
opening new ways and techniques, providing new tools, and making the creative process easier, faster and much more enjoyable.

OUR DISCOVERY

Featuring three amazingly talented comic book artists, the videos show their personalities and processes for their works. It also highlights just how the iPad Pro helps them realize their visions into the digital realm– especially in terms of opening new ways and techniques, providing new tools, and making the creative process easier, faster and much more enjoyable.

STRATEGY AND SOLUTION

We’ve created 3 separate videos for each artist, including a teaser for AsiaPop Comicon.

“Beyond”“Beyond” is a project that brings to light Beyond the Box’s mission to inspire creativity through technology by bringing together the country’s foremost comic artists, namely Harvey M Tolibao, Manix Abrera, and Mervin Malonzo, into one comic book compilation that is created solely through the use of the iPad Pro.

Each of the chosen comic artists bring something unique to the table as they offer their own take on the theme of “beyond”, an ode to Beyond the Box who stands as a brand that encourages pushing limits and exploring possibilities.

It is through this collaboration that Beyond the Box hopes to inspire other Filipinos to go beyond their limitations and explore creative possibilities through the use of modern technology. The product of this collaboration will be launched at AsiaPOP Comicon Manila.

Posted by Beyond the Box on Sunday, July 31, 2016

Each artist featured talks about their passion for their craft. They talk about the challenges they’ve faced to reach this point in their careers.
They discuss the ways the industry has changed from analogue to digital, and how the iPad Pro fits in and how they work and live in the digital age.

Each artist featured talks about their passion for their craft. They talk about the challenges they’ve faced to reach this point in their careers. They discuss the ways the industry has changed from analogue to digital, and how the iPad Pro fits in and how they work and live in the digital age.

Beyond Spotlight: Harvey TolibaoWith AsiaPOP Comicon Manila drawing near, let’s take a closer look at the artists that Beyond the Box has collaborated with to make their “Beyond” project a technologically-inspired creative reality. Up first is Harvey M Tolibao!

Harvey Tolibao is a Filipino comic book artist born June 25, 1981 in Bukidnon, Philippines. Only getting into comic artistry in late 2006, he started his career by pencilling and inking the 12th issue of Dark Horse Comics’ Star Wars: Knights of the Old Republic. He has also pencilled and inked Iron Man: Director of S.H.I.E.L.D. Annual for Marvel in 2008.

Harvey is a cover artist at Zenescope Entertainment, a comic book artist at IDW Publishing, artist at Nautilus Comics, and cover artist for DC Comics with covers for Green Arrow DC 52, Green Lantern Movie Prequel Sinestro, and Green Lantern New Guardians.

Posted by Beyond the Box on Monday, August 15, 2016

Beyond Spotlight: Manix AbreraAsiaPOP Comicon Manila is right around the corner so let’s take a look at the final artist that Beyond the Box has collaborated with to make the “Beyond” project a technologically-inspired creative reality, Manix Abrera!

Manuel “Manix” Abrera is a Filipino comic artist most known for his daily comic strip Kikomachine, which tells the stories of Filipinos’ daily lives in a comical way.

Manix graduated with a Bachelor’s degree in Fine Arts from the University of the Philippines, Diliman. Kikomachine is published from Monday to Saturday in the Philippine Daily Inquirer, and appears in ten compilations published by Visprint. His webcomic News Hardcore! appears weekly on GMA News Online. He also has silent comic/graphic novels titled “12” and “14”.

Posted by Beyond the Box on Monday, August 22, 2016

Beyond Spotlight: Mervin MalonzoAsiaPOP Comicon Manila is getting closer and closer so let’s take a look at another artist that Beyond the Box has collaborated with to make the “Beyond” project a technologically-inspired creative reality, Mervin Malonzo!

Mervin Malonzo is a Filipino freelance designer / artist / animator / illustrator / cartoonist for web, video & animation, print and comics. He graduated from University of the Philippines, Diliman, with a Bachelor’s degree in Fine Arts as Magna Cum Laude.

Mervin is known for writing and drawing the National Book Award-winning comic TABI PO, a graphic novel that is centered around Filipino horror culture and folkore. He has also worked with writer Adam David on another title called ANG SUBERSIBO, a comic adaptation of Rizal’s NOLI and FILI.

Posted by Beyond the Box on Thursday, August 18, 2016

The videos received high engagement on the brand’s facebook page. The artists’ videos garnered an average of 83k reach and over
8k shares while the teaser gained the highest numbers. It received more than 200k views, reached a million viewers, and was shared 9.5k times.

The videos received high engagement on the brand’s facebook page. The artists’ videos garnered an average of 83k reach and over 8k shares while the teaser gained the highest numbers. It received more than 200k views, reached a million viewers, and was shared 9.5k times.

RELEASE DATE:

August 2016

 

External Team Credits:

David Orbeta- Editor

WHAT WE PRODUCED:

  • Content
  • Creative Direction
  • Video